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Chinese car brands take first quarterly registration lead over Japanese rivals in Europe
Chinese car brands accounted for 12.7% of European registrations in the third quarter of 2026, ahead of Japanese brands at 11.9%, Bloomberg reported, citing Dataforce. This marked their first quarterly lead over Japanese rivals. Their share reached a record 14.5% in September, with Dataforce identifying hybrid vehicles as the main driver of the broader growth.
What to know
- 01
Chinese brands’ European market share rose from below 1% five years earlier to about 6% last year.
- 02
BYD’s factory in Hungary is nearing completion, while Chery is preparing to produce vehicles in Barcelona.
Why it matters
European automakers remain dominant, but these market-share changes highlight Chinese brands’ growing competitive presence in the region.
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