The Guardian · AI
Cristian Volpato joins athletes commercialising their AI doubles
At 22, Socceroos player Cristian Volpato has licensed an AI likeness for commercial use. A social media video created with his approval depicts him walking through an atrium and generating four digital doubles, which reappear in different settings worldwide. The arrangement reflects athletes’ efforts to control their digital identities and turn them into a source of income.
What to know
- 01
Volpato has joined other professional athletes in licensing AI recreations of themselves for commercial use.
- 02
His approved social media video uses AI to depict four digital doubles appearing in different settings worldwide.
Why it matters
The case illustrates athletes’ efforts to control and commercialise their digital identities through AI likeness licensing.
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