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Counterpoint: Global PC shipments fell 21% in Q3 2026
Counterpoint Research’s preliminary data put global PC shipments at 57 million in the third quarter of 2026, down 21% year on year and 13.8% from the previous quarter. High storage and other component costs raised prices and pressured consumer demand. Corporate equipment upgrades and Windows migrations supported commercial demand, but could not offset the overall decline.
What to know
- 01
Lenovo remained the market leader with 15 million shipments and a 26.3% share, despite a 23% year-on-year decline.
- 02
Apple’s shipments fell 11% year on year to 5.6 million, while its market share rose from 8.7% to 9.8%.
Why it matters
The annual decline should also be viewed against a high comparison base, as purchases ahead of the Windows 10 support deadline and tariff-related inventory adjustments boosted shipments in the same quarter of 2025.
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