OpenAI

Fanatics uses OpenAI to help fans complete game-day outfits

Fanatics is using OpenAI to help fans complete the outfits they wear on game day through its Shop the Look experience. In testing that covered a total of approximately 30,000 MLB products, the results showed a 10% higher level of engagement.

Source published: Brief prepared:

What to know

  • 01

    Fanatics uses OpenAI in Shop the Look to help fans complete game-day outfits.

  • 02

    Testing across approximately 30,000 MLB products showed 10% higher engagement.

Why it matters

The case illustrates OpenAI’s use in the fan outfit experience, with engagement as the reported test measure.

Original sourceRead the source · OpenAIopenai.com

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