IT之家 · ITHome
Instagram tests Features for landscape videos up to 90 minutes
Instagram is testing Features, a format for landscape videos up to 90 minutes long, with some U.S. creators, primarily comedy creators and podcast hosts. Creators can post podcast clips to Reels and link them to the main Features video. Instagram has not introduced an official advertising revenue-sharing program for the format, but existing sponsorship arrangements can carry over.
What to know
- 01
Instagram is discussing individual partnerships with early collaborators including Skims co-founder Emma Grede and sports creator Donald De La Haye.
- 02
The platform also plans to connect small and midsize accounts without business representation with sponsorship resources.
Why it matters
The test is part of Instagram's push into long-form video, a market where YouTube already has an established creator partner program.
AI-assisted brief. Read the source for full details. Editorial & sourcing policy
