IT之家 · ITHome
Seres outlines AITO’s European expansion plans, rejects price wars
Seres says AITO is pursuing EU WVTA E1 whole-vehicle type approval across its lineup and developing channels for planned European entry. The brand aims for overseas sales to reach one-third of total sales. Seres says it will prioritize profitability and premium positioning, avoiding price wars and sales growth unsupported by profits.
What to know
- 01
AITO 6, AITO 7, AITO 8 and AITO 9 appeared at the Paris Motor Show.
- 02
Seres says AITO has delivered 1.2 million vehicles cumulatively and is shifting its business focus from individual transactions to the full customer lifecycle.
Why it matters
According to the company’s plans, European expansion forms part of AITO’s global premium-brand strategy, with progress linked to certification and channel development.
AI-assisted brief. Read the source for full details. Editorial & sourcing policy
