OpenAI

Itaú pursues customer-wide generative AI with ia.i and IARA

Itaú is working to bring generative AI to its full customer base as part of its AI First strategy, which also extends to employees. Its approach includes ia.i, a conversational interface, and IARA, a governance platform. The effort is taking place in one of Brazil’s most heavily regulated sectors.

Source published: Brief prepared:

What to know

  • 01

    ia.i is a conversational interface, while IARA is a governance platform.

  • 02

    Itaú’s AI First strategy applies to both customers and employees.

Why it matters

The case provides a concrete setting for examining AI adoption and governance in a highly regulated sector.

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