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Tencent’s 绿泡泡短剧 reaches 143 million monthly active users

According to QuestMobile, Tencent’s 绿泡泡短剧 WeChat mini program had 143 million monthly active users as of August. Weekly active users reached 89.68 million in October’s first week, 44.1% above September’s first week. The report links growth to WeChat distribution and catalog expansion. Its free catalog includes live-action, AI and animated dramas, with advertisements between episodes.

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Tencent’s 绿泡泡短剧 reaches 143 million monthly active users
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What to know

  • 01

    DataEye recorded 43,000 sets of advertising creatives placed from October 1–7, with average daily placements up 57% from the pre-holiday week.

  • 02

    The report identifies WeChat Channels (视频号), which has 600 million daily active users, as a key part of distribution within WeChat.

Why it matters

These figures offer a snapshot of audience scale and promotional activity for Tencent’s free short-drama service within WeChat.

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