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BYD’s YANGWANG explains 鼎曜 and ALTIOR flagship sedan names

BYD’s YANGWANG has named its first ultra-luxury executive flagship sedan 鼎曜, with the English name YANGWANG ALTIOR. Hu Xiaoqing, general manager of its sales division, said the Chinese name combines ideas of stability, support and radiance. ALTIOR derives from Latin and means higher, reflecting the brand’s pursuit of reaching upward.

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BYD’s YANGWANG explains 鼎曜 and ALTIOR flagship sedan names
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What to know

  • 01

    Hu said separate Chinese and English names were chosen to give the sedan a more distinctive product identity.

  • 02

    The report also says the sedan is equipped with lidar and supports flash-charging technology.

Why it matters

The naming explanation provides context for the sedan’s flagship positioning and its connection to YANGWANG’s brand philosophy.

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