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Cristian Volpato licenses AI likeness to Callandor
Sassuolo footballer Cristian Volpato has licensed his AI likeness to California-based Callandor. The exclusive agreement covers his digital image, voice, biometric data and on-field performance data. Callandor will arrange brand partnerships, take a share of revenue and block content that lacks his permission. Its promotional projects remain at the pilot stage.
What to know
- 01
An AI-generated video made by Callandor featuring Volpato’s digital doubles was authorized by the player and circulated on social media.
- 02
Player contracts in Australia’s major sports leagues currently contain no AI-related clauses.
Why it matters
Against a backdrop of unauthorized AI content featuring athletes, the agreement combines commercial licensing with efforts to prevent unapproved use.
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