The Guardian · AI
Survey: 39% of British singles polled have used AI for dating
In a survey published by Match Group, 39% of 3,000 British singles reported using AI in their dating lives. Uses ranged from drafting messages to assessing potential partners. Sam, 27, also turns to AI for encouragement and to review his dating messages.

What to know
- 01
Match Group owns the dating platforms Tinder and Hinge.
- 02
Sam, who is from Stoke-on-Trent, asked Google Gemini to assess a photo of him.
Why it matters
The survey and personal account offer a snapshot of how some British singles are using AI in dating.
AI-assisted brief. Read the source for full details. Editorial & sourcing policy


