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Subaru targets roughly 40% shorter development cycles, co-develops ECU chip with AMD
Subaru plans to introduce software-defined vehicles in the latter half of this decade, aiming to cut development time by about 40% through digital simulation and parallel design, testing and production preparation. Its lineup will gradually receive an in-house integrated ECU with a core chip jointly developed with AMD. The company also plans a common electronic platform architecture for battery-electric, hybrid and combustion-engine models.

What to know
- 01
Subaru aims for its software-defined vehicles to support OTA updates covering driver-assistance, autonomous-driving and vehicle-performance functions.
- 02
Subaru has no current plans to adopt Toyota’s Arene software platform, despite Toyota’s 21% stake in the company.
Why it matters
The plan brings together electronic-platform consolidation and development-process changes, with faster model launches as its stated goal.
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