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Veritas expands second-generation authentication chip to metal and glass products
Veritas says its second-generation authentication chip works on metal surfaces and can be scanned through glass, extending its use to jewelry, trophies and perfume bottles. Its partnership with women’s track event ATHLOS includes embedding chips in all 18 championship trophies. Brands can verify product authenticity, while consumers can present proof of ownership through the company’s app.
What to know
- 01
Founder Luci Holland, a former Tesla technical product manager, says the second-generation chip is ready for mass production.
- 02
Veritas has raised $1.75 million in pre-seed funding led by Seven Seven Six, Alexis Ohanian’s venture firm.
Why it matters
The approach aims to address luxury counterfeiting by linking physical product authentication with app-based proof of ownership.
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