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Loop Capital downgrades Apple to Hold, cuts iPhone revenue forecast
Loop Capital downgraded Apple from Buy to Hold and cut its price target from $370 to $330. The firm doubts Apple can recover about 13 million iPhone shipments cut from plans for the second half of 2026. It also lowered its 2027 iPhone revenue forecast from $315 billion to $285 billion, citing a lower expected average selling price.

What to know
- 01
Loop Capital forecasts about 79 million iPhone shipments for the December quarter, below its initial estimate of 85 million.
- 02
The firm expects 260 million iPhone shipments in 2027, but at a lower average selling price.
Why it matters
The report also notes that staggered iPhone releases make Apple’s financial outlook harder to predict.
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