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Xiaomi REDMI’s Hu Xinxin says memory costs rose about 5.5-fold in a year

Xiaomi REDMI product manager Hu Xinxin said memory costs rose about 5.5-fold over the past 12 months, making phone product trade-offs more demanding. The REDMI K100 has launched, with the 12GB+256GB model carrying a suggested retail price of 3,499 yuan and a limited-time promotional price of 2,999 yuan.

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Xiaomi REDMI’s Hu Xinxin says memory costs rose about 5.5-fold in a year
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What to know

  • 01

    Limited-time promotional prices are 3,499 yuan for the REDMI K100 12GB+512GB model and 3,899 yuan for the 16GB+512GB model.

  • 02

    The 12GB+256GB model is priced at 2,549.15 yuan after the national subsidy.

Why it matters

Hu Xinxin’s comments provide context for the cost pressures involved in phone product trade-offs.

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